How to Make Pinterest Work for your Business

I can’t stress enough the importance of positioning your company as a resource for your clients.  While there are many ways in which to do this, one of my favorites is utilizing Pinterest for the tool it is – a visual marketing tool.

The primary objective of Pinterest is for its users to be able to find and save content that interests them and then share that content with other users. The site is driven by sharing and pushes interaction among its 100 million monthly users. Are your clients some of them? What do you want to bet they are?

Adding Pinterest to your company’s social media mix can be an extremely advantageous addition to your overall marketing plan. Because of its versatility, companies have the opportunity to customize the content it wants to share including in-house content and that found from third parties.

Still not convinced? Keep on reading to see nine ways you can begin using Pinterest as a marketing tool for your business (because a Top 10 list is just too cliche).


1. Create boards that will help your clients

What questions do clients ask you on the regular? A clothing store owner may be asked different ways to tie a scarf or how to style a pencil skirt. A local accountant may be asked the best methods for tracking monthly household expenses. Creating a board solely dedicated to providing knowledge-building resources for your clients will keep them coming back to your page when they have questions.

Furthermore, one of the most popular categories on Pinterest is DIY instructions. When done right, providing links to how-to lists, videos and infographics is sure to be hit with your clients.

Pinterest Clients2. Create boards to inspire your clients

One of my favorite local homebuilders has a very specific building style in which they specialize – the Modern Farmhouse. They have Pinterest boards dedicated to local amenities and styling specific rooms within a modern farmhouse home. Not only are they inspiring their current home building clients, but they are inspiring the followers of the clients when their photos are repined. Pin the right pictures and slowly but surely you’ll begin to see a rise in followers.

3. Link your company’s custom content

Do you have a blog or project photos on your Website? Are there articles you’ve contributed to online? If so, stop what you are doing and begin pinning articles and photos immediately. THIS IS NOT A DRILL. We’ll wait.

Creating a board specifically created to showcase your work or expertise is an excellent promotion tool. Not only will this ultimately drive traffic to your Website or media, your work will substantially increase its reach.

4. Connect with your market

As previously mentioned, Pinterest has over 100 million active users every month. Using other social media outlets and marketing collateral to promote your profile will help drive followers. Followers will also grow organically as you begin adding pins to your boards. Think about the interests of your clients and then pin accordingly. If you make it, they will come.

5. Network with industry leaders to idea share

Pinterest allows for the addition of multiple contributors to one board creating what they call Group Boards. When this occurs followers from each person/company see items posted on that board regardless of the pinner. Not only will this potentially increase your reach, drive interaction and boost Website traffic, but this will allow you to network with other industry leaders. Even if you’ve been in the game for years, there is always more to learn. Therefore, networking with industry influencers will keep you up to date on current trends and new tips and tricks which you can then pass on to your own Pinterest followers.

6. Increase Brand Awareness

Pinterest is just one more available platform to increase brand awareness. A company Pinterest page will allow you to identify your company with your name, Website, a recognizable icon, and a short description. Further, your boards and what you pin should be a direct reflection of what your brand is all about. If you’re a fun-loving, laid back brand, perhaps you create a board dedicated to funny quotes and memes. A yoga studio might choose to pin new yoga poses, bottled water or healthy eating strategies. Save anything not related to your brand for your personal Pinterest account.

Pinterest WRM Boards
If you haven’t followed War Room on Pinterest, do it!
7. Have a brick and mortar? Physically Pin your items

Nordstrom and Target have started a trend that I believe has the potential to really take off. Each store highlights which merchandise is a Pinterest favorite. This strategy could easily be used in a number of brick-and-mortar businesses. A remodel company might highlight types of granite that have gained popularity on their Pinterest boards. A hardware store might create a display with DIY materials. The possibilities here are endless and is a clever way to drive sales of certain products.

8. Personify your brands

Personifying your brand can be easily done by adding a board showcasing behind-the-scenes photos of your day-to-day operations. Putting real people at the forefront of your marketing can increase trust in the market and act as a great internal team building strategy for your employees. Giving kudos to your employees publicly is a fun and easy way to keep both your clients and employees happy.

9. Inspire yourself

It’s inevitable that business leaders get bogged down with the day-to-day minutiae that plagues us all. Sometimes it’s hard to remember why you loved your career when you first started or you feel like you’ve hit a road block. Use Pinterest to inspire yourself with new ideas. Or, if we’re being really honest, comb through multiple funny memes until you feel ready to get back to the grindstone!

Setting Goals for Pinterest

Just like any other marketing campaign, setting goals for how you want Pinterest to work for you will help you figure out what kind of content you need to pin.  Additionally, Pinterest for businesses offer a service that isn’t available to private users – analytics. Pinterest calculates data to show you which pins are performing well so that you can make adjustments to your Pinterest strategy as needed.

In conclusion – do yourself a favor and get your company on Pinterest. You won’t regret it.

Also don’t forget to follow War Room Marketing on Pinterest by clicking HERE!

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